100 Greene Street
While short in length, at just five blocks long, Greene Street makes up for its size with architectural beauty, history, and wealth.
Built to its current state in the mid-to-late 1800s, Greene Street is home to some of the most gorgeous cast-iron architecture in the world. These buildings were at the forefront of modern construction techniques at the time and were built to house the rebirth of New York’s garment industry, which boomed between the 1890s and 1910s and took advantage of the new immigrant labor force crowding into the city at the time.
The fortunes of the street plummeted in the 1920s, through the Great Depression, and remained depressed until the 1990s. Beginning in the early 1960s, artists began to move into these large factory spaces to turn them into lofts where they worked and lived for cheap or even free. Galleries sprouted and the street and neighborhood of SoHo became fashionable, leading to skyrocketing real estate values in the 1990s.
As the artists were pushed out, the street has now become a shopping mall of the finest luxury brands, some topped by multi-million dollar apartments, and mixed in with a smattering of rent-controlled artists, clinging to the neighborhood.
This project consists of 100 photographs taken during a six-year period between 2013 and 2019. They are presented in order as if you are walking down Greene Street from north to south.