Creative Freelance Marketing
Traditional and Digital Marketing Strategies for Photography, Art, and Creative Businesses
Making a living from your craft – that’s the key, right?
Creative Freelance Marketing lays the groundwork for learning how to get jobs and increase sales, how to improve your skills and business development strategies, and it provides a roadmap for creating a sustainable creative business.
Are you just starting out? Have you reached a certain skill level but have plateaued in your ability to make more sales or reach more clients? Are you thinking about starting a side business or transitioning from a different career?
No matter how skilled you are, or how good you plan to become, you cannot be successful without a strong and focused marketing strategy. We do not believe in the myth of the starving artist. Your work is valuable.
This book will show you how to get your work in front of potential clients, and it will set you on a lifetime path for studying and improving your marketing.
While we will cover all aspects of digital marketing, this is NOT the typical How To Get 20,000 Instagram Followers in a Year type of book. Successful creative marketing must cover as many traditional and “old-school” marketing techniques as it does digital techniques. Both are necessary.
This book is about taking stock of your unique situation, learning all of the traditional and digital strategies available, and then identifying the most effective paths for you. The skills and lessons learned will help bolster your business and provide stability early on so that you can continue to grow and adopt more techniques in the future.
Learn social media marketing from Eli Lippman, Director of Audience Development for American Media (Radar Online, Ok! Magazine), named a 2016 MIN Rising Star and the 2016 winner of the MIN Media Award for Best Use of Facebook.
There is no better way to learn marketing than to hear from the experiences of others. Included in the book are marketing interviews with nine talented creative professionals in a variety of fields, who have all achieved success in their own way. Artist and art business coach, Ann Rea and photography marketing expert, Corwin Hiebert give their best tips and talk about what they’ve learned working with creatives and photographers of all types. Learn from Nicolina Johnson, who grew a successful global artistic business from the ground-up. Peter Hurley discusses how he developed his business to now be one of the most coveted (and highest paid) portrait photographers in New York City. Gain insight from Ben Umanov, a former heavy metal musician, who created MetalSucks and Blast Beat Network, the number one heavy metal blog in the world and an advertising network serving 10 million unique monthly users. Penelope Trunk, a writer, blogger, and career coach who grew the largest individual career blog in the world will not hold anything back about what you should expect. See how Josh Shank established his branding and web design business, Rocket Republic, in such a way that now travels the country much of the year with his family, while working remotely. And Bruce Clarke and Phillip Van Nostrand explain how they built their wedding and portrait photography businesses.
Inside This Downloadable E-Book You Will Learn About:
- What to do before you begin marketing
- Creating a website
- Pricing and revenue streams
- Promoting correctly
- Writing and storytelling
- Client and job lists
- Sales and growing your client base
- Active versus passive marketing
- Local marketing strategies
- The importance of personal projects
- Galleries and art fairs
- Search engine optimization (SEO)
- Researching for opportunities
- Blogging and copywriting
- Social media
- Guest blogging, teaching, and promoting content
- A marketing and creative business reading list
- Interviews with Peter Hurley, Ben Umanov, Penelope Trunk, Ann Rea, Josh Shank, Corwin Hiebert, Nicolina Johnson, Bruce Clarke, and Phillip Van Nostrand
- And so much more!
Watch James talk about his work on Fox 5 News:
“Whether you’re a seasoned creative artist or you’re just starting out, if you want to enjoy sustainable growth and success without resorting to begging, discounting or any other undermining tactics, Creative Freelance Marketing is an absolute must read. This is without question the most comprehensive, most practical and most non-hyped work-in-the-real-world road-map to building a highly successful freelance business I’ve ever read. The reality is there is no magic bullet to success. It requires sustained effort. And in this ground breaking book, James completely sidesteps any hype and instead focuses on the most powerful nuggets that together will give you the best chance of being paid what you’re truly worth. When you consider how much not knowing these battled tested strategies is costing you in lost revenue, investing in this success plan is an absolute no brainer.”
Editor, Extraordinary Vision Magazine
“If you’re just getting started in the photography business, or if you are looking to improve your existing business, then this book is a go-to resource. James covers an entire freelance photography business from the top down. The book gets your head in the right mindset and gives you examples of what to look out for, what to look and how to adapt. My favorite thing about the book is James isn’t just offering advice – he’s offering actionable advice, with real-world examples. This book is a must have for anyone trying to make it as a freelance photographer.”
Who is Creative Freelance Marketing For?
- Designers, web professionals, and creative freelancers of all types
60-Day, No-Questions-Asked Money-Back Guarantee
If you are not satisfied, if you have not learned anything that you did not already know, or if you did not receive sufficient inspiration from this book, then I will send you a full refund.
All you have to do is put in the work, and I am confident that this book will help you to create a successful creative business.