Creative Freelance Marketing
Traditional and Digital Marketing Strategies for Photography, Art, and Creative Businesses
Getting noticed – that’s the key, right?
Creative Freelance Marketing lays the groundwork for learning how to grow a successful creative business. It will teach you how to get jobs and increase sales, how to improve your skills and business strategies, and it provides a roadmap for creating a sustainable business.
Are you just starting out? Have you reached a certain skill level but have plateaued in your ability to promote yourself? Are you thinking about starting a side business or transitioning from a different career?
No matter how skilled you are or how good you plan to become, you cannot be successful without a strong and focused marketing strategy. Your work is valuable. We do not believe in the myth of the starving artist here.
This book will set you on a lifetime path for studying and improving your marketing.
While we will cover all aspects of digital marketing, this is NOT the typical How To Get 20,000 Instagram Followers in a Year type of book. Successful creative marketing must cover as many traditional and “old-school” marketing techniques as it does digital. Both are necessary.
This book is about taking stock of your unique situation, learning all of the strategies available, and then identifying the most effective paths for you. The lessons learned will help bolster your business and provide stability early on so that you can continue to grow and adopt more techniques in the future.
“It used to be that there was no way to make money as an artist unless you could wow a gallery owner with your art, or sleep with him. Now, though, artists can take sales into their own hands. James Maher is a great example of this artist entrepreneurship – he’s selling and licensing his photography direct, from his site, he runs a portrait and workshop business, and he’s so smart about marketing and SEO.”
– Penelope Trunk, Author, Blogger, and Career Coach.
Learn social media marketing from Eli Lippman, Director of Audience Development for American Media (Radar Online, Ok! Magazine), named a 2016 MIN Rising Star and the 2016 winner of the MIN Media Award for Best Use of Facebook.
There is no better way to learn marketing than to hear from the experiences of others. Included in the book are marketing interviews with nine talented creative professionals in a variety of fields, who have all achieved success in their own way. Learn from:
Corwin Hiebert, a photography marketing expert and creative rep who has helped photographers and creatives of all types get out of their own way so that they can achieve success.
Ann Rea, an artist and art business coach who made over $100,000 in her first year as a painter and pulls no punches in helping creatives achieve their goals.
Nicolina Johnson, an artist who grew a successful global artistic business from the ground-up.
Peter Hurley, a photographer and teacher who is now one of the most coveted (and highest paid) portrait photographers in New York.
Ben Umanov, a former heavy metal musician who created MetalSucks and Blast Beat Network, the number one heavy metal blog in the world and an advertising network serving 10 million unique monthly users.
Penelope Trunk, a writer, blogger, and career coach who grew the largest individual career blog in the world and will not hold anything back about what you should expect.
Phillip Van Nostrand, a wedding and commercial photographer from California who packed up his business and brought it over to New York.
Bruce Clarke, a wedding and portrait photographer who transitioned from a career in IT to now run a diverse and very successful business with his wife, Sarah.
“Whether you’re a seasoned creative artist or you’re just starting out, if you want to enjoy sustainable growth and success without resorting to begging, discounting or any other undermining tactics, Creative Freelance Marketing is an absolute must read. This is without question the most comprehensive, most practical and most non-hyped work-in-the-real-world road-map to building a highly successful freelance business I’ve ever read. The reality is there is no magic bullet to success. It requires sustained effort. And in this ground breaking book, James completely sidesteps any hype and instead focuses on the most powerful nuggets that together will give you the best chance of being paid what you’re truly worth. When you consider how much not knowing these battled tested strategies is costing you in lost revenue, investing in this success plan is an absolute no brainer.”
Editor, Extraordinary Vision Magazine
“If you’re just getting started in the photography business, or if you are looking to improve your existing business, then this book is a go-to resource. James covers an entire freelance photography business from the top down. The book gets your head in the right mindset and gives you examples of what to look out for, what to look and how to adapt. My favorite thing about the book is James isn’t just offering advice – he’s offering actionable advice, with real-world examples. This book is a must have for anyone trying to make it as a freelance photographer.”
“Instructive. Wise. Honest… what it does show you is the day-to-day mechanics of getting noticed, awaken you to the idea that marketing yourself boils down to gaining credibility with an audience who trusts you – credibility gained by giving shape to the real human being behind the work.”
“For those just entering the world of creative freelancing, or for seasoned pros, I’d recommend this book very highly — it’s an excellent and comprehensive read. I fall into the seasoned pro camp, and this covers a number of topics with a depth I certainly haven’t seen elsewhere. “
“I purchased your new book and I can’t seem to put it down. It was just what I needed. I have built and sold several accounting practices but have found that selling creative product is very different. Thank you for your insight.”
Who is Creative Freelance Marketing For?
- Designers, web professionals, and creative freelancers of all types
60-Day, No-Questions-Asked Money-Back Guarantee
If you are not satisfied, if you have not learned anything that you did not already know, or if you did not receive sufficient inspiration from this book, then I will send you a full refund.
All you have to do is put in the work, and I am confident that this book will help you to create a successful creative business.